Ways of Optimizing Voice search
#1 Optimize Your Local Listings
Phrases such as ‘near me’ are commonly used in voice searches.
People look for doctors, boutiques and restaurants near them,
which is why location matters a lot in voice search.
There is always a higher urgency in voice search than in ordinary searches.
Your website should be correctly set for local searches,
especially for those doing business in localized places.
Pictures and customer reviews always improve the SEO.
Always remember to work on schema markups
by customizing the local segment of your website’s schema in order to show address, contact numbers, email ID’s and working hours.
#2 Mobile Friendly Website Optimization
Almost all voice searches happen from mobile phones.
Advances in mobile technology as well as smartphones has made it easier to use voice searches on mobile phones.
It is crucial to have your website optimized for mobile voice searches.
For customers and marketers,
mobile devices are more crucial than desktops.
To be mobile friendly,
it is important to take the “google mobile friendly test”.
After you clear the test,
your website gets ranked in the mobile searches, which means that you have high traffic.
#3 Optimize your site’s Microdata
Regardless of the amount of content created to target the voice driven search questions,
it can only be important if search engines understand whatever that you provide in them.
To have the best results,
always provide data that is clear to enable search engines to read the same at ease.
The “ambient” information is a major determinant of voice search.
Since many people will use the phrase “near Me”
to search for goods and services,
search engines must be able to tell your location in relation to the person searching.
#4 Target long tail keywords
When you use short keywords,
you will face a fierce competition,
which will mean that
you will get scattershot visits and low ROI.
A better implementation of the long tail keywords
may pull in less traffic,
although the return on investment will remain proportionally higher.
You will attract the exact audience
that you will be looking for,
meaning that they will be more likely to purchase the goods or subscribe for a service.
#5 Think How People Speak
If you want to optimize your pages for “google Search”,
it is important to open the “Google AdWords Keyword Planner”
to know the number of searches per every keyword.
There is a difference between what people search and what people pronounce
when using a voice search,
which is why it is important to know how your target clients speak
and the exact phrases that they use.
a person looking for a restaurant in Texas
will search for “restaurants in Texas,”
while a person using the voice search
will pronounce: “restaurants near me.”